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4 items in INBOUND MARKETING

The story of Jessy Taylor losing her 130,000 follower Instagram account is an important one for all of us building personal / employer brand. So many things happening here - the weirdly cruel schaudenfreude at the prospect this young person losing her source of income, a nostalgic defence of the 9-to-5 as more worthy work, and dismissal of the value of attention economy in comparison. Lots to ponder - have a read, and then have a think about why you feel they way you do.
Issue #132 published 23 Apr 2020
Great to see my old buddy Alex Deve in charge of this product. Facebook Groups get paid subscription option - I suspect many of the best / most active / valuable groups will go this way, especially if admin is also a creator. Somebody reading this is going to do something great with this….
Issue #89 published 23 Apr 2020
Webtoon Editing Tips
INBOUND MARKETING
What can recruiters learn from cartoons? Plenty - especially when it comes to designing easy-to-read ‘vertical stories’ that keep the permanently distracted audience engaged. Recruitment advertisers / content marketeers: this a must read.
Issue #90 published 23 Apr 2020
According to research earlier this year, 1 in 3 young people stated ‘Youtuber’ as their profession of choice. Most will not make it, but even those that do may not like the life they get. Fascinating long read from the Guardian on fame, audience, and what actually happens when you succeed at getting views.
Issue #101 published 23 Apr 2020